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With higher interest rates, rising rents and strong demand for quality new-build apartments in Sofia and new apartments in Burgas near the Sea Garden, more and more people see their home as an asset, not just “a place to live”. The difference between “I liked the visuals” and a real property investment is decided long before you get the keys.
For more than 30 years, TV Property has been developing residential buildings in both cities and sees every season how some homes sell and rent quickly, while others stall in listings. This article is about how to think about new residential projects strategically – so that you increase your chances of higher value in the future before you even move in.
Why new homes in Sofia and Burgas remain a strong investment in 2025
Despite periodic discussions about an “overheated” market, quality luxury new-build apartments in central areas remain among the most sought-after properties. The reasons are fairly clear:
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people are looking for new residential buildings with energy efficiency, lifts, underground garages and well-maintained common areas;
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layouts in modern projects are adapted to 2025 lifestyles – large living rooms, work-from-home corners, more bathrooms and storage;
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rising rents turn a well-chosen apartment into a real tool for protecting savings.
There is particularly strong interest in new-build apartments in Sofia in well-connected neighbourhoods and in residential buildings in Burgas near the Sea Garden, which work both as a home and as a rental product during the active season. In exactly this segment, an experienced investor like TV Property can tip the scales, because their projects are planned with long-term value in mind.
Micro-location, floor and view – the three non-negotiable parameters
In an apartment you can change almost everything – kitchen, flooring, furniture. What you cannot change are the micro-location, floor and view. This is where the biggest investment mistakes – or the best successes – are made.
In TV Property’s modern residential projects, the choice of plot is never random. The company looks for locations with clear potential – close to public transport, schools, green areas and services, but on streets where people can actually live comfortably. When you buy in such a building, you are using years of preliminary work on the micro-location rather than relying purely on luck.
Sofia: central neighbourhoods and investment potential
For new-build apartments in Sofia, the strongest investment potential lies in central and well-connected neighbourhoods – zones where people will want to live 10 years from now, not only “while it’s trendy”.
A two-room apartment in a new city building on a mid-level floor, with good light and a view towards an inner courtyard or park, is often a better investment than a larger unit on the ground floor next to a noisy boulevard. In the developer’s projects, these factors are taken into account already at the architectural concept stage – façades, entrance positions, orientation of bedrooms and living areas.
Burgas: the sea, rents and seasonality
For new-build apartments in Burgas, the sea adds an extra layer to the decision. Today’s buyers do not look for “sea view at any cost”, but for a balance between proximity to the Sea Garden, easy access to the city centre and the possibility to use the home all year round.
In projects such as Piccadilly Residence, the company combines exactly that: high-quality residential buildings in Burgas near the Sea Garden with well-organised inner courtyards and nearby amenities. The same apartment can generate stable rent in winter and extra demand in the summer, without turning into a purely “holiday” property.
Parking space and garage – the invisible bonus to value
While square metres take the front row in property listings, the parking space is often the hidden factor that decides a deal. In central Sofia and the denser parts of Burgas, a guaranteed place to park is not a luxury but a critical part of any property investment.
In the developer’s buildings, underground garages and outdoor parking spaces are planned as part of the overall concept – with convenient access, realistic manoeuvring room, clear rules for managing the common areas and a lift that takes you directly from the garage to your floor.
Years later, when you offer a turnkey apartment bought directly from the investor, together with an underground parking space, your negotiating position is completely different – both for a sale and for a long-term rental.
Turnkey finishing with a strategy, not just “it looks nice”
Finishing choices are often made on emotion – “I want this tile” or “I saw this kitchen on Pinterest”. From an investment perspective, the smarter approach is to think about how the home will look 7–10 years from now and how it will be perceived by someone who doesn’t share your personal taste.
TV Property offers turnkey apartments where the materials are chosen to be both modern and timeless – neutral, high-quality flooring, clean-lined bathrooms, kitchens with functional cabinetry and standard appliance sizes.
This means that years later you can refresh the look with textiles and décor, without starting from scratch. And when you decide to sell or rent, the property looks “ready to move in” – which directly translates into stronger interest and better offers.
Flexible layouts and the option to adapt over time
Another key investment factor is how easily the home can adapt to different life stages. The one-bedroom apartment you use today for yourself may tomorrow become a home for a young couple. The two-bedroom that now includes a study could later be turned into a second children’s room.
In well-designed luxury new-build apartments in central areas, this flexibility is built into the layout: clearly differentiated load-bearing and non-bearing walls, logical places for partitions, the option to combine or separate spaces.
In the developer’s projects, architects work exactly with this in mind: how to design an apartment that remains functional and desirable for different types of occupants 10–15 years down the line, rather than being “locked” into a single scenario.
Documents, stages and security – the invisible part of your return
A property’s value is not determined only by size, view and finishes. The security of the transaction – clean paperwork, a clear payment schedule and a predictable route to the final occupancy permit – is also part of its investment profile.
With an investor like TV Property, payments are tied to clearly defined construction stages, and the process leading to Act 16 (final occupancy) has structure and deadlines. This reduces the risk of unpleasant surprises and gives peace of mind both to the buyer and to the bank.
Later, when you decide to sell, the fact that the property was bought as a home directly from the investor, without commission, with proper documentation and a clear history from day one, increases the next buyer’s level of trust.
Mini case: how the investment approach works in practice
Imagine a young professional who, in 2025, buys a two-room new-build apartment in Sofia – in a TV Property building in a well-connected urban neighbourhood. The home is about 65–70 sq.m, on a mid-level floor, with a balcony and good aspect. He also buys an underground parking space, and the apartment is delivered turnkey – with finished bathrooms, flooring and kitchen.
For the first few years he lives there himself. Then he changes job or city and decides to rent the place out. Thanks to the micro-location, the garage and the overall condition of the home, he does not spend months looking for a tenant. Instead, he gets 2–3 serious enquiries in the first weeks. He agrees on a rent in line with the market for the area, with a slight premium for the underground parking.
Later, if he chooses to sell, the same factors again work in his favour – clear layout, good location, parking space, a building with a proven developer. This is not luck. It is the result of a decision made at the very moment he chose a modern residential project, rather than just “nice visuals”.
What makes TV Property the right partner for investing in new residential buildings
On a crowded market, it is not enough just to build. Consistency and a track record matter. With TV Property, you can see:
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completed projects in Sofia and Burgas that have been lived in for years;
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new-build apartments in Sofia and seaside buildings selected for their micro-location, not just for an available plot;
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a mix of luxury new-build apartments in central areas and quieter urban locations with logical access;
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deals for turnkey apartments purchased directly from the investor, without intermediary commissions and with clear terms.
When you choose such a partner, you are not just buying a specific unit. You are stepping onto accumulated expertise in designing, selling and maintaining new apartments that hold their value.
In summary: how to think about new residential projects as an investment
The main principles can be boiled down to a few practical rules:
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Focus on the non-negotiable parameters – micro-location, floor, view, parking space.
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Choose a turnkey solution with a long horizon – finishes that will still look good years from now, not only on move-in day.
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Think about the home’s flexibility – can it adapt to different family and professional stages.
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Work with a developer who has a real track record – a company with completed buildings in Sofia and Burgas, not just visualisations and promises.
This approach turns new-build property in Sofia and Burgas as an investment from an abstract idea into a concrete strategy – how to select a project that works both as a home and as part of your personal financial portfolio. The article is based on TV Property’s real experience with dozens of completed buildings and hundreds of clients who see their homes not only as an address, but as a long-term asset.
If you are considering new residential buildings in Sofia or Burgas as an investment, it makes sense to review TV Property’s current projects and discuss specific numbers and scenarios with their team in person – often that meeting is what turns “I like this project” into “I know exactly why this property will work for me in 5, 10 or 15 years.”